GoButler: Your Personal Concierge

The great thing about social is you can access it anywhere, anytime. I constantly am scrolling through my social channels looking for cool things to spark my attention. The other day I was reading top trends on Twitter, and stumbled upon an account called GoButler. GoButler is a 24-hour delivery service that gives you your own personal concierge. They can do anything and everything for you, whether it be book a restaurant reservation or buying your favorite concert tickets. For the little things we get too busy to do…GoButler is there. GoButler is not an app however; it is a messaging service. You simply text your butler and they do anything you ask them to. If you are feeling generous you can tip, but are by no means required to. They have  a Twitter, Instagram and Facebook page, so are clearly using social media to spread the word about their service. It’s literally your own personal assistant for free…could it get much better than this? The possibilities of how we use social media are absolutely endless, and honestly we have just reached the brim of what is possible through social channels. GoButler started in Germany, and now has caught on in the U.S. People from the U.S. and Germany are re-tweeting each other on their GoButler experiences and the network strength is amazing. GoButler is doing social media the right way…not to mention they’ve got an incredible service that will continue to soar in popularity.

Brunching at Its Finest

My latest discovery using social media was the brunch at Heirloom Café & Fresh Market right here in Athens. Numerous people had told me brunch at Heirloom was delicious, so I recently followed them on Instagram. They use their Instagram to promote not only their menu, but also other local Athens brands. Needless to say, when it came time for game day brunch in Athens, Heirloom soared to the top of my list. Their Instagram really drew me in, and I couldn’t have been happier about my brunch spot choice. I ordered the veggie burger, which consisted of a house-made lentil pecan burger, Tillamook cheddar, tomato shiitake jam, Creature Comforts Athena mustard, shredded iceberg, pickles, and an H&F sesame bun. I also ordered grits on the side, along with two yummy cocktails, named “The Lemonade Stand.” It was wonderful and exceeded any prior expectations I had. By looking through their Instagram, I discovered my new favorite brunch spots in Athens. I will be sure to spread the word about Heirloom, and continue to follow them on social media platforms.

Did Someone Say Gnocchi?

As many Instagram users do, I constantly scroll through my feed looking for yummy new food to try. Whether it be an entire new restaurant, or something I have never tried at one of my favorite spots, I am always enticed by looking at food pictures on Instagram. Last week, I stumbled upon Athens local restaurant, Five and Ten’s, Instagram that featured freshly made ricotta gnocchi. If the description wasn't enticing enough, the picture sold me even more. I made up my mind when I saw the Instagram that I had to go try it, and I assure you I went for dinner a couple days later. The gnocchi exceeded my highest expectations and beyond. Even though I had been to Five and Ten before, I had never been there for dinner, or let alone tried the ricotta gnocchi dish. Five and Ten used their social media on Instagram in hopes of drawing customers in and it certainly worked for me. Social media allows users to discover things they didn't know about completely, or just receive new updates from their favorite spots. Five and Ten does an excellent job of updating their Instagram and keeping their customers excited and wanting more. It was definitely a successful "conversion" for Five and Ten, through the use of Instagram as their social platform. So to Five and Ten, I say, keep up the good work. 

Instacart...Grocery Shopping Made Easy

We all use social media in different ways, and one of the best ways to use it is for discovering new things. One of my recent discoveries has been the mobile app, Instacart. If this app isn’t pure convenience, I’m not sure what is. Instacart allows for same-day grocery delivery to your house by a third party courier. It is perfect for the busy bee that simply doesn’t have time to grocery shop, working moms, or someone who values the utmost convenience. The customer places his or her order online from any grocery store in his or her local city and schedule the delivery date and time. Instacart even allows customers to include items from different stores in the order. 50 years ago, or even probably a decade ago, no one would ever imagine having groceries delivered to their house. Instacart is revolutionizing the way we get our groceries, and it wouldn’t be possible without social media marketing and communicating. Social media is changing everything in our lives, and has even reached the most historic of tasks like grocery shopping.  The social world is making our lives easier everyday…and showing us ways to improve our efficiency; all we have to do is search for it.